Why PawSafi Exists
Built in Kenya, With Vets, For Pets
At PawSafi, we believe that pets are family and that they deserve the very best protection. That’s why we’ve created Kenya’s first truly vet-centric pet insurance, designed from the ground up to meet the real needs of pet owners, local clinics, and the animals we all care so deeply about.
Unlike many insurance products born in corporate boardrooms, PawSafi was developed through meaningful collaboration with Kenya’s veterinary community. From the very beginning, we involved practicing vets across the country to help shape the product, define fair and realistic coverage levels, and ensure that claims processes are simple, transparent, and clinic-friendly. Their insight has been invaluable, making sure this policy works not only in theory, but in real life.
PawSafi is a joint initiative between Fred Black Insurance Brokers Ltd and Cannon General Insurance, two respected players in the Kenyan insurance landscape. Fred Black brings deep expertise in designing bespoke insurance solutions tailored to emerging market needs, while Cannon, as the underwriter, provides the financial backing and regulatory strength to ensure long-term reliability and peace of mind.
Whether you’re looking for cover for accidents, unexpected illnesses, or more comprehensive care, PawSafi gives you the confidence to know you’re supported. Every policy reflects our core mission: to make quality pet care more accessible, affordable, and stress-free — for both pet owners and the veterinary professionals who serve them.
This isn’t just another insurance product. It’s a shared commitment to animal welfare, created in Kenya, for Kenya.
Cannon Insurance
Reliable. Regulated. Ready to Protect.
Cannon Insurance is the licensed underwriter of PawSafi, providing the financial security and regulatory compliance behind every policy we offer.
With over 50 years of experience in the Kenyan insurance market, Cannon Insurance is known for its stability, integrity, and client-first approach. As a trusted general insurer regulated by the Insurance Regulatory Authority (IRA), Cannon ensures that every PawSafi policy is backed by strong financial reserves, rigorous governance, and a commitment to timely claims handling. Their partnership gives pet owners the confidence that their cover isn’t just well-designed — it’s built on a foundation of trust and long-term reliability.
Fred Black Insurance Brokers
Tailored Protection. Trusted Advice.
Fred Black are the specialist insurance brokers behind PawSafi, bringing insight, innovation, and deep local knowledge to the product’s design.
With a strong track record in complex and emerging-risk sectors, Fred Black Insurance Brokers excels at building customised insurance solutions that meet real-world needs. For PawSafi, their role went far beyond distribution. They led the collaborative development process, working hand-in-hand with vets, underwriters, and pet owners to shape a policy that balances affordability with meaningful cover. Their approach is always client-first, making sure the product is practical, transparent, and rooted in trust.
